The number of smart phone users is forecast to reach around 3.5 billion in 2020. Therefore, when companies use push notifications, they display their products and services to a larger section of the market that uses smartphones, promoting and becoming more attractive to the brand
Automatic notifications allow brands to increase application participation by 88%. In addition, they allow companies to attract visitors to a website. Some of the ways in which brands can interact with subscribers include sending relevant information, reminders and periodic updates.
Push notifications provide valuable statistics on the open rate and the CTR to improve your strategies.
The Google API controls automatic notifications, which ensures the security of user information and prevents the sale of customer data.
Push notifications is a technology that allows you to send messages to SmartPhones that have your company's App installed, even when the user is not actively using the application.
It is a great way to interact with your customers, notifying them about new products, events, technical support responses, chat messages, alerts, etc. It can even be combined with the user base and / or geolocation, in order to send selective messages or according to their location - for example if they are near a specific place -, etc. The advantage is immediacy.